The most useful ad in India (Mumbai) This was the Aircel ad in Mumbai with an real inflatable boat attached to it, the Slogan was "In case of emergency, cut the rope." July 15, 2009 there was flooding in Mumbai and people did exactally what was written on the billboard ad, they cut lose the rope
This was the Aircel ad in Mumbai with an real inflatable boat attached to it, the Slogan was "In case of emergency, cut the rope." 
July 15, 2009 there was flooding in Mumbai and people did exactally what was written on the billboard ad, they cut lose the rope 
